Digital Marketer. Columbus Ohio
ROI-Driven Digital Marketing That Grows Leads, Sales & Revenue
I’m Ish, a Columbus, Ohio digital marketer with 15+ years of experience in Website Development, Graphic design, SEO, Google & Bing Ads, paid social, and e-commerce. I help businesses grow sales, leads, and revenue with strategies built around one goal: a better return on every marketing dollar (ROI) and every ad dollar (ROAS).
15+
Years of Experience
Google Certified
$5M+
Ad Budgets Managed
About Me
I am a full-stack digital marketing consultant based in Columbus, Ohio, with more than 15 years of in-house and agency experience. I specialize in SEO, search engine marketing (Google and Microsoft Ads), paid social advertising, and e-commerce marketing, helping businesses across Ohio and the U.S. grow leads, sales, and revenue with strategies built to maximize ROI and return on ad spend (ROAS).
I’ve spent more than 15 years on both sides of the table — inside marketing teams and at agencies — helping brands in retail, education, healthcare, biotech, technology, and automotive hit their growth goals.
My work covers the full digital funnel. I get you found in search, put your ads in front of the right buyers, and turn more visitors into leads and sales. Because I also design websites and graphics, strategy and execution stay in one place — no hand-offs, no lost details.
Every engagement starts with your business goals, not a template. I dig into your market, competitors, and data, then build a plan focused on what moves your bottom line: more leads, more sales, and a higher ROI and ROAS on every dollar you invest.
Certified on the Platforms That Drive Growth
Trained and tested by Google, Meta, Microsoft, LinkedIn, Amazon, HubSpot and Semrush, so your campaigns are built on proven best practices. Click any certificate to see it on the official site.
Google
Google Ads Search
Google
AI-Powered Shopping Ads
Meta
Digital Marketing Associate
Microsoft
Microsoft Advertising Search
LinkedIn Marketing Labs
LinkedIn Marketing Strategy
LinkedIn Marketing Labs
Content & Creative Design
LinkedIn Marketing Labs
Certified Marketing Insider
Google
Google Analytics
Google
Google My Business
Semrush Academy
SEO Toolkit
Google Analytics Academy
Tag Manager Fundamentals
Amazon Ads
Sponsored Ads Foundations
HubSpot Academy
Inbound Marketing
Google Digital Garage
Fundamentals of Digital Marketing
Traffic is nice. Revenue is the goal. Every campaign I run is tracked, tested, and optimized for ROI and ROAS, so your budget goes where it earns the most
Services
Digital Marketing Services
ROI-driven marketing that grows leads, sales and revenue for businesses in Columbus and beyond.
Search Engine Optimization (SEO)
Get found on Google, in the Map Pack and in AI answers.
I help your business rank higher where customers are searching — classic Google results, local map listings, and the AI-generated answers that are quickly becoming the first thing people read.
Tools I work inSEMrush Ahrefs Moz
What's included
Keyword & intent strategy
Keyword research and content planned around what your customers actually search for.
Technical SEO
Page speed, crawlability and schema markup that help search engines understand your site.
Local SEO
Google Business Profile optimization to put you in the Map Pack for nearby searches.
On-page & off-page SEO
Optimized pages plus quality link building that grows your site's authority.
AI search (GEO) & voice
Structure your content to be cited in AI-generated answers and ready for voice search.
Competitor analysis
Benchmarking with SEMrush, Ahrefs and Moz to find the gaps you can win.
Google Ads & PPC (SEM)
Paid search that brings in buyers, not just clicks.
I build and manage paid search campaigns that bring in qualified buyers, lower your cost per lead, and maximize return on ad spend (ROAS).
Platforms I runGoogle Ads Microsoft Ads
What's included
Google Ads campaigns
Search, Display, Shopping, Performance Max and YouTube — matched to how your buyers shop.
Microsoft (Bing) Ads
Reach the searchers your competitors miss on Bing and the Microsoft network.
Bids & budgets
Bid strategy and budget management so every dollar goes where it converts.
Ad copy & assets
Ad copywriting, assets and responsive ads written to earn the click.
Remarketing & audiences
Remarketing and audience targeting that brings past visitors back to buy.
Social Media Advertising & Management
Social that reaches the right people, where they already scroll.
I run paid and organic social that reaches the right audience on the platforms they actually use.
Tools I work inBuffer Hootsuite Later
What's included
Paid social ads
Meta (Facebook & Instagram), LinkedIn, TikTok, Pinterest, Snapchat and X ads.
Content & short-form video
Content calendars, Reels and a short-form video strategy that keeps you posting with purpose.
Influencer collaborations
Partnerships with creators whose audiences match your customers.
Community & scheduling
Community management and scheduled posting so your channels stay active and responsive.
Analytics & reporting
Social analytics and reporting that show what's working and what to do next.
Website & Graphic Design
Websites and visuals built to turn visitors into customers.
I design fast, mobile-friendly websites and on-brand visuals built to turn visitors into customers.
What's included
Website builds
WordPress, Shopify, Wix and Squarespace sites you can easily update yourself.
Custom development
Hand-built features in HTML, CSS, JavaScript and PHP when a template isn't enough.
Landing pages & CRO
Landing pages, A/B testing and conversion rate optimization to get more from your traffic.
Page speed & Core Web Vitals
Faster pages that keep visitors around and pass Google's Core Web Vitals.
Ad creative & graphics
Ad creative, social graphics and website visuals that look on-brand everywhere.
Analytics & Tracking
Know exactly which marketing drives revenue.
I set up tracking so you know exactly which marketing drives revenue — and where to spend next.
Tools I work inGA4 Tag Manager Hotjar
What's included
GA4 & Tag Manager
Google Analytics 4 and Google Tag Manager set up correctly from day one.
Search Console & Bing tools
Google Search Console and Bing Webmaster Tools to monitor search health.
Conversions & UTM attribution
Conversion tracking and UTM attribution that tie leads and sales back to their source.
Heatmaps & recordings
Hotjar and Crazy Egg heatmaps and session recordings that show how visitors really behave.
Monthly dashboards
Clear monthly reporting dashboards — plain-English results, no data dumps.
Industries
Industries I've Helped Grow
My focus is what actually grows your business: more qualified leads, more phone calls and more booked appointments. Here's how that works in the industries I know best.
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Technology
More demo requests and qualified sales leads
Tech buyers research for weeks before they ever talk to sales. I capture that demand early with high-intent search campaigns, LinkedIn ads targeted by job title and company, and landing pages built to convert — so your sales team gets a steady pipeline of qualified leads, not just traffic.
- LinkedIn ads aimed at decision-makers
- Landing pages built for demo sign-ups
- Leads tracked from first click to closed deal
-
Automotive
More test drives, service bookings and parts orders
Whether you sell cars or auto parts, buyers are searching right now. I connect your inventory and service department to the people looking for them — driving test-drive bookings, trade-in and financing leads, service appointments and online parts orders.
- Shopping ads for parts and vehicle inventory
- “Near me” search for local buyers
- Service and test-drive bookings tracked
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Education
More enrollment inquiries and job applicants
School districts compete for families and staff just like any organization. I help districts increase enrollment inquiries and registrations, attract qualified teachers and staff to open positions, and make sure families easily find events and important updates.
- Enrollment and registration campaigns
- Recruitment ads for teachers and staff
- Clear tracking of what drives sign-ups
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HVAC & Plumbing
More phone calls and booked service jobs
When the furnace quits or a pipe bursts, homeowners call the first trusted company they find. I put you at the top of Google, the Map Pack and Local Services Ads so you get more calls, booked repairs and installs, and maintenance-plan sign-ups — year-round, not just in peak season.
- Map Pack rankings and Local Services Ads
- Emergency and seasonal campaigns
- Call tracking by campaign and keyword
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Dental
More new-patient appointments
New patients pick a dentist by searching, comparing reviews and booking online. I help your practice show up first, stand out with strong reviews and turn those searches into booked appointments — for routine cleanings and high-value treatments like implants, Invisalign and cosmetic work.
- Ads for high-value treatments
- Review growth and Google Business Profile
- Online bookings tracked to the source
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Eye Care
More booked eye exams and eyewear sales
From routine eye exams to contact lens fittings and specialty visits, I help optometrists and eye clinics fill their schedules. Local SEO, targeted ads and easy online booking turn people searching for an eye doctor into booked patients — and more frames and contacts sold.
- “Eye doctor near me” search visibility
- Promotions for eyewear and contacts
- Appointments tracked from ad to visit
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Law Firms
More qualified case consultations
Legal clicks are some of the most expensive in advertising, so every lead has to count. I build campaigns by practice area, filter out low-quality inquiries and track every call and form — so you get more consultations with people who actually have a case.
- Practice-area-specific campaigns
- Call and form tracking on every lead
- Less spend wasted on unqualified inquiries
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Don't See Your Industry?
More leads, calls and booked appointments
If your business runs on phone calls, form fills or booked appointments, the same proven approach works for you: reach the right people, make it easy for them to contact you, and track every lead back to the campaign that brought it in.
- Campaigns built around your best customers
- Easy calls, forms and online booking
- Every lead tracked to its source
Ready to Grow Your Leads, Sales & Revenue?
Let's find out where your marketing budget can work harder. Book a free, no-obligation marketing review, and I'll show you the quickest wins for better ROI and ROAS, whether that's SEO, Google Ads, social, or your website.
